London light years

London in the UK is light years ahead of the rest of the world in encouraging ereading. Through the London Evening Standard, Barnes and Noble agreed to donate 1,000 Nooks to a charity (Beanstalk) and now major publishers are donating their books on those Nooks to make this cause — called Get London Reading — a success for schoolchildren. What a wonderful combination of collaborators — ereader-maker for the devices, newspaper for the promotion, and publishers for the content. It's a win—win-win for students. According to The Bookseller story: "Hachette UK, HarperCollins, Penguin and Random House have signed up to donate titles from bestselling children’s authors, including Michael Morpurgo’s A Medal for Leroy (HarperCollins) and Roald Dahl’s Charlie and the Chocolate Factory (Penguin).