Shatzkin's South American shake and bake

The blog The Shatzkin Files tackles one of the most difficult predictions imaginable -- what will happen with ebooks globally in the next 10 or 20 years. I am fascinated because I try to follow this subject and prior to reading Shatzkin's blog would not have ventured any of his observations: #1 What happened in America was unique -- unified audience meets effectively innovative company, Amazon -- and will NOT happen that way globally #2 The consequent destruction of bookstores (in America) by the ebook revolution will be replicated globally #3 “Enhancements”, like video or interactivity, will not pay off in bigger ebook sales or make it easier to command higher prices. Mike Shatzkin, in his shake and bake speech to the Buenos Aires Book Fair -- reinterpreted in his blog -- has confirmed the Tower of Babel as the old legend to explain the new phenomenon. And what is the primary cause of the old legend in South America: the lack of a credit card culture (which makes online purchases, i.e. ebook purchases, very difficult).